Privacy Policy

Privacy Policy for AUREL


Effective Date: [Insert Date, e.g., October 2026]

 

Last Updated: [Insert Date]

 

Welcome to AUREL (“we,” “our,” or “us”). We value the trust you place in us when sharing your personal information. This Privacy Policy outlines how we collect, use, process, disclose, and protect your personal data when you visit our website, purchase our products, or interact with our services.

 

By accessing or using the AUREL platform, you consent to the collection and use of your information in accordance with this Privacy Policy and applicable data protection regulations, including India’s Digital Personal Data Protection (DPDP) Act.

 

1. Information We Collect

We collect information necessary to provide you with a smooth, efficient, and customized shopping experience. The data we collect falls into three main categories:

 

A. Information Provided Directly by You

  • Contact & Profile Data: Full name, phone number, email address, and shipping/billing address provided when creating an account or placing an order.
  • Order & Transaction Data: Details regarding the streetwear apparel, footwear, sizes, and order history purchased through our store.
  • Customer Support Inquiries: Messages, feedback, or queries sent via contact forms, WhatsApp, or email.

B. Information Collected Automatically

  • Device & Usage Data: IP address, browser type, operating system, unique device identifiers, and page browsing patterns.
  • Log & Analytics Data: Time spent on pages, referral sources, clickstream data, and basket activity.

C. Information Collected via Third-Party Integrations

  • Payment Identifiers: Payment transaction IDs, UPI handle references, or payment status passed securely via PCI-DSS compliant payment gateways. (Note: AUREL does not directly store sensitive credit/debit card numbers or passwords).
  • Ad & Marketing Metrics: Interaction with our advertisements across platforms like Meta (Facebook/Instagram) and Google Ads.

2. How We Use Your Information

AUREL uses your personal data for the following lawful purposes:

 

Purpose Description
Order Fulfillment Processing payments, generating invoices, dispatching shipments, and sending real-time delivery updates via SMS/WhatsApp/Email.
Customer Experience Managing your account, handling exchanges/returns, and offering personalized size or style recommendations.
Marketing & Advertising Sending promotional offers, new collection launches, and displaying relevant advertisements across social media and web channels.
Business Analytics Analyzing site traffic, optimizing store navigation, and measuring advertising performance to improve our product offerings.
Security & Compliance Preventing fraudulent transactions, detecting unauthorized account access, and complying with statutory obligations.

3. Data Sharing and Third-Party Disclosures

AUREL does not sell, rent, or trade your personal data to third parties. We share data only with trusted service providers who perform operations on our behalf:

 

  • Logistics & Delivery Partners: Secure delivery services (e.g., Delhivery, Blue Dart, iThinkLogistics) to deliver your purchases.
  • Payment Gateways: Standard payment processors (e.g., Razorpay, Cashfree, Paytm) to handle transactions safely.
  • Marketing & Analytics Tools: Analytics and ad platforms (e.g., Shopify Analytics, Meta Pixel, Google Analytics) to optimize marketing campaigns.
  • Legal Requirements: When required by applicable law, court order, or government authority to protect the legal rights and safety of AUREL and its users.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and tracking pixels to enhance your browsing experience.

 

  • Essential Cookies: Necessary for core site functionality, such as keeping items in your shopping cart and facilitating secure login.
  • Performance & Analytics Cookies: Help us understand how visitors interact with our store so we can fix bugs and improve performance.
  • Targeting & Advertising Cookies: Used by ad networks to deliver tailored promotions based on your browsing history.
You can manage or disable cookie preferences through your web browser settings at any time; however, disabling essential cookies may impact certain website functionalities.

 

5. Data Storage, Retention, and Security

  • Security Safeguards: We implement technical and organizational security measures—including SSL encryption and access controls—to protect your personal information from unauthorized access, loss, or alteration.
  • Data Retention: Personal data is retained only as long as necessary to fulfill the purposes outlined in this policy, resolve disputes, maintain tax/legal records, or as mandated by governing laws.

6. Your Rights (Data Principal Rights)

Subject to local laws and regulations, you hold specific rights regarding your personal data:

 

  1. Right to Access & Review: Request a summary of the personal information AUREL holds about you.
  2. Right to Correction: Request updates or corrections to inaccurate or incomplete personal profile details.
  3. Right to Erasure / Deletion: Request the deletion of your account or personal data, subject to statutory retention obligations (e.g., tax records).
  4. Right to Withdraw Consent: Opt out of receiving marketing communications at any time by clicking the “Unsubscribe” link in emails or replying “STOP” to SMS/WhatsApp messages.
To exercise any of these rights, contact our Privacy Officer using the details below.

 

7. Children’s Privacy

AUREL’s products and website are intended for adult consumers and young adults. We do not knowingly collect or process personal data from individuals under the age of 18 without verifiable parental or guardian consent. If you believe a minor has provided us with personal information, please contact us immediately for prompt deletion.

 

8. Updates to This Privacy Policy

AUREL reserves the right to update or modify this Privacy Policy periodically to reflect changes in our operational practices, technological developments, or legal requirements. Updated versions will be posted directly on this page with a revised “Last Updated” date.

 

9. Grievance Redressal and Contact Details

If you have questions, feedback, or complaints regarding this Privacy Policy or how your personal information is handled, please reach out to our Grievance Redressal Officer:

 

  • Brand Name: AUREL
  • Grievance / Nodal Officer: [Shakir Ahmed Gazi]
  • Email: [support@aurel.in / privacy@aurel.in]
  • Contact Phone: [8240589416]
  • Business Address: [Bidhangarh,Maheshtala]